What we do
At Hello Ara we bring real people to you in their own words in real time. We help you understand them better than before. What better time than now, when so many things have changed in our world?
In a world of panels, closed questions with irrelevant options, social data without context. We bring you open data with context. The thoughts and words of real people on a quantitative scale.
We create chatbots, giving them personality and empathy so people love to chat to them and reveal their innermost thoughts and feelings in detail. Finding people on Social Media Messenger platforms, we have fun or serious conversations about the topics you need to understand in depth. We can talk to broad groups of people or niche interest groups – (dog lovers who own an iphone and like rap?)
We bring creativity back into research. From personalising the bot, the conversation and the social media ad to finding the themes with AI and reading through people’s stories and context to uncover unknown things and better why’s.
Our bots help you solve multiple business problems
Finding breakthrough growth opportunities among people who have never used your brand
You want more of your customers to shop for your brand online rather than use the ecommerce giant. Identifying the friction points that prevent them from shopping online for your brand
Unpacking how your brand’s Christmas campaign initiatives impacted people’s thinking and action around your brand over Christmas
Provide feedback on how your business is performing internally on its Inclusion and Diversity initiatives
Get continuous understanding on the effectiveness of ideas, concepts, ads or new offers created by your in-house team or agency
Get rapid feedback on a competitor’s new launch and the impact on your customers, in the moment
How do people expect your brand to drive a sustainability agenda?
Monitoring change initiatives (e.g. attitudes to vaccination, the roll-out of your new e-commerce platform, etc.) over time with wave bots that become more expert with every wave
"Life is like a floating boat for me and don't know when it will reach the shore but I still have hope for a better tomorrow.“
28 year old woman, married and love shopping. Works for a marketing company and loves working from home, India.
Some of our bots
Hi, my name is Ara which stands for “Automated Research Assistant”, though that is a happy accident. I am empathetic and curious by nature. But like a journalist, I will ask someone for more information if I sense a great story or something unique is happening. I am language agnostic and can be run almost anywhere in the world. I am at my most valuable when run in waves, so if something is particularly important I can monitor if for you at a frequency that makes sense. I love to understand an evolving situation.
I have been trained to understand societal change and it’s drivers, and so can rapidly find the themes, and help identify the growth opportunities.
If there is rapid change happening in your market, I can be deployed directly to those experiencing it, so you can understand the change, and have the data you need to access both the risks and opportunities.
I am Kia, I love the fine arts, film and theatre. I also like to assess creative and innovative products and ads by discussing them with hundreds of people.
I believe, that to be authentic in your creative, whether that is ad copy, or writing a drama, you need to understand the unique voices of the world, and how they expressive themselves. I love it when people are given a chance to tell their story.
Then I use my training, to find the best stories, and the phrases and words that people use to express certain things are about their world and relationships.
I’m Roe, and I’m full customizable, sure I come with set conversation routines, but you can work with the team at Hello Ara to design my persona, my dialogue, and what I know and understand.
I’m useful, when there is a specific, and tightly defined issue or audience, you need me to talk to.
Some people think I am a chameleon, but I know what works, and I will guide you so you customize right!
We have run bots for some of the world’s largest companies in 20 different countries - from China to US to South Africa. We can find the people you need to hear from, on both Facebook and WeChat, giving you access to an audience of 3 billion people. We can talk with hundreds, or thousands of people, fast.
"With business leadership becoming more diverse, lives will be changed for the better“
I'm a single mother of 3 aged 31 from South Africa. I love making new friends & listing to music. It's been very emotional because I lost my job due to this corona virus pandemic.
One off bots will help you deep dive a specific event or issue. Our bots can also run in waves to help you understand change over time. With every wave your bot will build on its expertise.
We can rapidly launch a bot to talk to people about news, an event or implications of a sudden change. Examples could be an environmental disaster, a major protest or a law change.
Our AI chatbots bring the best of multiple research methods to give you detailed open data with context that lead to better insight.
Always there, always on
“It feels like a dream that I can't wake up from because we are no longer doing all the things we used to, everything has changed“
22 year old South African woman who loves cooking and believes everyone deserves equal opportunities, chatting to Ara August 2020
We create empathetic personas, designed to allow people to open up, and share their thoughts and feelings.
Persona design visually incorporates gender, age and personality and research dialogues are then modelled off this personality.
An empathic conversation means we are likely to find unknown unknowns that often impact prediction and activation recommendations.
We want people to describe, their thoughts and feelings, their hopes dreams and fears in their own words. Allowing them to be free to share their own thoughts. And if they say something that we have to know more about, we can automatically probe for more.
We use social media channels that people use everyday to reach people where they are. We reach people who actively like to chat in the moment.
Our pre-trained AI helps us to get our data quickly from unstructured data to insight. Unsupervised AI help us find the unknown unknowns.
Everything we do is built upon our proprietary ARA conversational research platform
Model Based AI
Unsupervised graphs - capture unknowns based on themes client is interested in.
Train for what we know, the keywords and phrases the client is most interested in.
Runs the dialogue/chats
Talks to AI routines
Understands in realtime
Classifiers built-up over time