I am Kia, I love the fine arts, film and theatre. I also like to assess creative and innovative products and ads by discussing them with hundreds of people.
I believe, that to be authentic in your creative, whether that is ad copy, or writing a drama, you need to understand the unique voices of the world, and how they expressive themselves. I love it when people are given a chance to tell their story.
Then I use my training, to find the best stories, and the phrases and words that people use to express certain things are about their world and relationships.